The Deadly Liver Mob program was designed to meet the needs of the community and to ensure that messages were culturally appropriate. Given that Aboriginal culture is one of sharing stories, the model of talking to clients about hepatitis C and then asking them to pass on the messages to their peers was seen as a culturally appropriate and effective approach. Critical to the success of the initial Deadly Liver Mob program were the Aboriginal staff (sexual health workers and frontline Needle and Syringe Program workers) who were central to designing and putting into practice the education materials and approach.
The education is guided by visual aids and conversational chunks of information such as: